1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Brad Banyas Brad Banyas is CEO of OMI, a leading cloud-based customer communication management service and platform provider. OMI delivers cost-effective solutions for marketers and brand managers to connect with customers through … Web: www.omi.co Details 2015 will be the year that “customer engagement” takes center stage in the theater of c-level business strategy. Whereas in recent years much of the focus was on customer acquisition, C-Suite financial executives these days are aiming their attention on ways to extend existing customer lifetime value.Customer Lifetime ValueThe notion of “Customer Lifetime Value” (CLTV) is a concept and calculation that helps organizations determine the dollar value associated with their long-term relationship of any customer, determining just how much that customer relationship is worth. Used by marketing managers, MBA’s and executives, CLTV is a prediction of the net profit associated with the entire relationship with a customer. While the calculations can be a bit arcane, the idea of customer lifetime value is an important one because it encourages firms to shift their focus from customer acquisition to the long-term health of their customer relationships.Customer LoyaltyMore and more banks, credit unions and financial services firms are retooling their efforts to more ardently optimize customer lifetime value, and that means keeping customers engaged and compelling them to purchase again and again. But it can be an uphill battle. According to Ernst & Young, the world’s third largest professional advisory firm, just 25% of US consumers consider brand loyalty as something that impacts their buying behavior. Research from Nielsen, the global marketing research firm, found that 78% of consumers are not loyal to any particular brand. It is becoming more and more important for businesses to communicate with their customers in a more personal and effective ways in order to build brand loyalty and customer lifetime valueTips for Top-Shelf Customer EngagementHundreds of pages have been written, published and debated online, and numerous high-profile conferences address the topic of customer engagement. But the question is: How can firms gain advantage? Here are three techniques to get it done.# 1 – Customer Communications ManagementCustomer Communications are no longer a back office problem, they are critical front-and-center business imperative. But brand managers and corporate marketing executives often struggle to provide a consistent brand experience across all their communications. Customer Communications Managementis an approach and technology that work to unite outbound and inbound communications, making the job of improving customer engagement across channels much easier. Our own 366 Degrees is one tool to consider; an intuitive cloud-based platform that allows you to more thoughtfully manage multi-channel communication with consistent messages, improved customer experiences, and marketing campaigns that make a difference.# 2 – Integrated CampaignsPrint, text, online, social – they all matter, and marketing ROI is increased when organizations integrate marketing campaigns across multiple channels and understand their impact on one another. These days, a typical consumer will use up to five different channels to discover and evaluate a new product or service. OMNI channel marketing can improve campaign results in the neighborhood of 300% to 650% over traditional campaigns. We see the results with customers using 366 Degrees to create, implement and monitor multi-channel marketing campaigns. The cloud-based platform makes it easy to manage all your customer communications no matter what form they take.# 3 – Feedback ManagementIf you want to improve customer engagement, it simply makes sense to listen to the voice of your customers. But notions like “satisfaction” and “experience” are subjective and not easily codified. The key is to thoughtfully monitor and measure your customers’ perceptions of their interactions with a firm. Advanced tools like 366 Degrees makes it easy to reach across communication channels in social media, mobile and online formats and then quickly analyze the effectiveness of those social connections. Apply things like message personalization and target segmentation and perform in-depth campaign analytics to understand customer feedback and continually adjust your campaign strategies.Moving ForwardCustomer engagement has become increasingly complex, distributed and digital. As a result, financial service firms face the challenge of managing their message and their methods in ways that make a difference. A new level of planning and operational flexibility a critical success factor.That’s where we come in. 366 Degrees by OMI is a single cloud-based platform to manage all of your customer communications no matter what form they take. Easily reach across channels in social media, mobile and online formats and then quickly analyze the effectiveness of those social connections. You can even take full control of your printed materials as well. Bottom line: Now is the time to take control of your member and customer communications and adopt techniques for truly effective customer engagement.
Batesville Wrestling continued their season traveling to East Central to wrestle in 5 duals. Batesville had some success going 2-3 on the day.Batesville started the day against conference rivals East Central. Despite the effort Jacob Weigh (160) was the only Bulldog to get a victory with a 6-5 decision on the way to a 71-3 defeat.Batesville bounced back against Cambridge City Lincoln. Alex Murphy(113) got the teams only pin. Jonah Chase(138), Jt Linkel (145) and Chase Hamilton (182) were able to win by decision. Josh Mobley(152), Jacob Weigel, Axel Garcia(170), and Brandon Manning(195) received forfeits leading to a 40-24 victory.Batesville continued with 9 victories against Columbus North. Caleb Bischoff-Niese(126), Tyler Schaefer(132), Jonah Chase, Jt Linkel, Josh Mobley, Jacob Weigel, and Axel Garcia all got pin fall victories. Brandon Manning picked up a forfeit while Batesville won the dual 54-18.Batesville next wrestled Rushville for the 3rd week in the row closing the gab. Jt Linkel, Josh Mobley, and Axel Garcia were able to wrestle to pin fall victories. Jonah Chase and Jacob Weigel were able to win by decisions. Despite winning 5 out of 10 matches Batesville lost 40-24.Batesville closed the day against the champions of the meet, Lawrenceburg. Only two Bulldogs were able to pick up victories. Jt Linkel had a 16-10 victory while Alex Murphy picked up a forfeit giving the bulldogs 9 points to Lawrenceburgs 64 points.Batesville moves their record to 8-8. Jacob Weigel and Jt Linkel were able to get 3 wins on the day. Jonah Chase, Josh Mobley, and Axel Garcia each got 3 victories. Vonlay Hund(145) and Nick Nobbe (160) each got pin fall victories in JV competition.Batesville will next travel to Franklin county this Tuesday. read more
Photo © Pixabay Alonso also opened the scoring with a stunning free-kick in the first half.Chelsea suffered a shock home defeat to Burnley last week, but boss Antonio Conte says they responded in the perfect fashion.Huddersfield’s impressive start to the Premier League season continues.They beat Newcastle United 1-nil at the John Smith Stadium thanks to a second half striker by Aaron Mooy (pron; MOY)—This evening the first Monday Night Football of the season sees Manchester City play host to Everton.Both sides have been big spenders in the summer transfer window – just this week Everton completed the 45 million pound signing of Gylfi (pron: GIF-LEE) Sigurdsson.Kick off at the Ethiad is at 8pm. An 88th minute winner by Marcos Alonso gave champions Chelsea their first win of the Premier League season.They defeated London rivals Tottenham 2-1 yesterday, in the first league game to be played at Wembley.Spurs thought they had secured a point when Michy Batshuayi (pron: BAT-SHOO-EYE) headed the ball into his own net, just moments before Alonso’s winner. read more